Olympic sprinter Usain Bolt stars in a new TV ad campaign for Virgin Media, Be The Fastest, voiced by fellow sprinter Michael Johnson.

The campaign focuses on the speed that Virgin Media provides and Kerris Bright, CMO at Virgin Media, commented 'Broadband speeds are the beating heart of the Virgin Media brand. Speed unlocks the difference that Virgin Media provides, encouraging our customers to do more, be more and have more fun. Our new campaign, the latest in our long-running partnership with Usain, celebrates a scorching summer of sport where he is going to play a huge part and brings to life what it feels like to "be the fastest"'.